We challenge industry norms.
The conference is next.
At LubeWear, our whole story is refusing to accept "just how it's always been done" and building something better instead. LubeWear Live is us doing it again — this time to events.
Re-inventing is what we do
LubeWear Acid Digestion
We re-invented oil analysis. LubeWear acid digestion picks up the wear that standard testing ordinarily misses — catching problems others simply never see.
LubeWear Vision
Ferrographic analysis was ordinarily a paid extra. We believe if it will help give a better diagnosis, it should be included — so we include it as standard.
LubeWear 3D
3D renders of analysis particles — not just showing what element, but connecting it to what's actually wearing, and how to fix it.
LubeWear Portal
We replaced stale, backwards-looking industry reports with live, always-current reporting — data you can actually act on, when it still matters.
LubeWear Swift
We turned slow postal sample logistics into genuinely speedy, hassle-free courier collections. No waiting, no chasing, no lost samples.
LubeWear Go
An industry leader with electronic registration for every sample from day one — no paper slips, no illegible labels, no mystery bottles.
LubeWear Vision
Ferrographic analysis was ordinarily a paid extra. We believe if it will help give a better diagnosis, it should be included — so we include it as standard.
LubeWear 3D
3D renders of analysis particles — not just showing what element, but connecting it to what's actually wearing, and how to fix it.
LubeWear Portal
We replaced stale, backwards-looking industry reports with live, always-current reporting — data you can actually act on, when it still matters.
LubeWear Swift
We turned slow postal sample logistics into genuinely speedy, hassle-free courier collections. No waiting, no chasing, no lost samples.
LubeWear Go
An industry leader with electronic registration for every sample from day one — no paper slips, no illegible labels, no mystery bottles.
Now we're doing the same with LubeWear Live.
The typical conference model is broken
We've exhibited at other conferences. We've attended them. And we kept noticing the same thing: the model serves the organiser, not the people in the room. Here's what happens everywhere else — and what you will NOT find at LubeWear Live.
You're treated as a number
At a typical conference your attendance is paid for — either in money, or by handing over your data. Then comes the raft of mailshots for months afterwards, from companies you never asked to hear from.
✗ Not at LubeWear LiveYou're sold footfall
Big attendance numbers look great on their sales brochure — but footfall is the wrong measure. Would you rather a list of 1,000 unqualified contacts, or 10 personalised introductions to companies you could actually help — or that could help you?
✗ Not at LubeWear LiveExhibitors never meet
Typical conferences pitch exhibitors against each other for attention and keep them boxed in their booths. Yet often the best lead in the building is standing in the booth right next to you.
✗ Not at LubeWear LiveLubeWear Live is different
Free for delegates
No ticket price, and no paying with your data. Your details are never sold and there's no post-event spam machine.
✓ The LubeWear Live wayCome with problems, leave with solutions
You don't come for a few free pens and business cards while the stands work through the crowd. Tell us the problems you're facing and we'll help you find the right solution providers at the event.
✓ The LubeWear Live wayFree consulting, just for attending
Bring your sample reports along and get free expert eyes on them during the event.
✓ The LubeWear Live wayIntroductions over impressions
We'd rather hand every exhibitor ten personalised introductions than a thousand scanned badges.
✓ The LubeWear Live wayExhibitors get to know each other
Dedicated get-to-know-each-other sessions and panels, because the best lead can be in the booth just next to you.
✓ The LubeWear Live wayReal content, live demos
A 100-seat theatre of case studies and a hands-on arena, not a corridor of banner stands.
✓ The LubeWear Live wayBuilt by practitioners
Run by people who exhibit and attend, not a conference company selling floor space.
✓ The LubeWear Live wayFree for delegates
No ticket price, and no paying with your data. Your details are never sold and there's no post-event spam machine.
✓ The LubeWear Live wayCome with problems, leave with solutions
You don't come for a few free pens and business cards while the stands work through the crowd. Tell us the problems you're facing and we'll help you find the right solution providers at the event.
✓ The LubeWear Live wayFree consulting, just for attending
Bring your sample reports along and get free expert eyes on them during the event.
✓ The LubeWear Live wayIntroductions over impressions
We'd rather hand every exhibitor ten personalised introductions than a thousand scanned badges.
✓ The LubeWear Live wayExhibitors get to know each other
Dedicated get-to-know-each-other sessions and panels, because the best lead can be in the booth just next to you.
✓ The LubeWear Live wayReal content, live demos
A 100-seat theatre of case studies and a hands-on arena, not a corridor of banner stands.
✓ The LubeWear Live wayBuilt by practitioners
Run by people who exhibit and attend, not a conference company selling floor space.
✓ The LubeWear Live wayWhether you attend or exhibit, we recognise a visit is never just the attendance. It's your time, your travel and your hotel. Your time is valuable, so we work to make every hour count: connecting you in a personalised way with other users of machinery, solution providers and specialists alike, all solving problems together.
Is this conference right for me?
We'd rather you knew before you travelled. Here's an honest steer.
LubeWear Live is for you if…
- You run, maintain or manage machinery and want fewer failures and less downtime.
- You work in reliability, lubrication, oil analysis or condition monitoring — or want to.
- You have a specific problem you'd like solving — bring it (and your sample reports) with you.
- You provide solutions and want genuine, qualified conversations — including with fellow exhibitors.
- You'd rather spend two days learning and connecting than months fielding cold calls.
It's probably not for you if…
- You're after a stack of scanned badges to cold-call for the next six months.
- You want to buy the attendee data list — there isn't one, at any price.
- You measure event success in brochures handed out rather than problems solved.
Still unsure? Ask us — we'll tell you straight whether it's worth your time. That's rather the point.